smallbusiness

Small Business Spotlight: The Beauty Shop by Dara - Albia

Some of my earliest memories are going to the hair salon with my mom and brother. It was a magical place of transformation, beauty, and possibilities (and the enchanting smell of hair spray). I’ve been to many different salons since I was a kid, but one thing has remained the same: It’s important to find a hair stylist that you really jive with and trust.

My fiancé and his family have been going to Dara for a long time, but I officially met her back in August 2020 when I went to do a trial run for my wedding hair. I had an idea of what I wanted, which was a fairly complicated updo. I showed her a few pictures for reference, and she ended up going above and beyond my expectations. I was surprised at how quickly she worked on my hair (my fine, thick hair is a chore to style, believe me). The results were amazing and I felt beautiful!

Up until a few weeks ago, my hair was nearly to my waist, but thanks to Dara, it is at a much more practical length! I figured it was about time for a change. She made me fell really comfortable, and she is a lot of fun to talk to! Not only that, I love my new ‘do! I know she truly cares and has a passion for what she does because she will go the extra mile to give her customers what they want.

Dara has been a hair stylist for 24 years, but she opened her current shop 3 years ago. She said it was a snap decision and has no regrets about it!

For Dara, hair isn’t just about hair, it’s about being able to help give people confidence, because “if they love how they look, it makes them feel good about themselves.” Dara loves being with people and loves her clients. She’s very social, and like I said, she’s really fun and easy to talk to. She develops strong relationships with her clients which adds even more value to what she does.

When she first moved to town, she didn’t know much of anyone. Her daughter, Tonia (she owns Blooms & Things - stay tuned for Tonia’s story!) was only 3 years old at the time. It was difficult for her at first, but she got a lot of support from friends. She gives credit to them, as she wouldn’t be where she is today without them.

She’s learned a lot in the almost 3 decades that she’s been here in Albia: You have to keep adapting, keep smiling, and keep loving. “Life is about changes and it’s too short.” That fits in perfectly with her passion for hair. Change is inevitable. It can be scary, but it can lead to great things!

If you are looking for a change yourself, I highly recommend seeing Dara. Her shop is cozy and she’s good company, making the experience very pleasant! Show her some love, and tell her I sent you!

∆ Abbi

Small Business Spotlight: Down Home Creations - Albia

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I moved to Albia, Iowa in November of 2019, and ever since then, I have felt inspired to highlight various small businesses around Albia. My soon-to-be Husband, Andrew, was raised here and although I’ve only been here for about a year and a half, I’ve really found this town to be an enjoyable place to live. The people in the community are incredibly supportive and loyal to each other.

Without further ado, I’d like to share my first small business story.

I had a pleasant experience of meeting up with Chris and Carol Ann, the owners and operators of Down Home Creations. They’re located on the south west corner of the Square in Albia, Iowa. They began their small business journey in the middle of 2019. Down Home Creations is a gift store of hand-made goods, made by local crafters and artists. Chris and Carol Ann had a clear vision of what they wanted to do. They had 15 vendors set up before opening, and only 3 days after moving into their location, they opened their doors.

You can find pretty much everything you would be looking for in a gift. Paintings, candles, jewelry, home decor, and furniture are among some of the many things you can find at their store. Chris and Carol Ann even make their own goods which include custom wooden signs and embroidered clothes and trinkets!

Their favorite things about Albia is the supportive community, the fun events - such as the Victorian Stroll - and they find that it’s a great place to raise their family.

Owning a small business does have its challenges, including publicity and of course, Covid-19, but it does have many benefits which allow them to be flexible with raising their family and it gives them the opportunity to be involved with the community. Their relationships they’ve built with their customers are valuable to them and they are always excited to make new connections.

I asked them if they had any favorite pieces they’ve sold, but they struggled to come up with any specific answers, and that’s no surprise. The gifts are all so unique and beautiful! They show much appreciation and love to all of their vendors.

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They see so much potential in Albia becoming a fun shopping destination, and they hope more shops will join them in future events in town. I share this vision, as I see so many possibilities in this small town as well!

If you haven’t been there before, I highly encourage you to check out Down Home Creations! Chris and Carol Ann are super warm and friendly people. They’ll have exactly what you need, and tell them I sent you!


Δ Abbi

iPhone Photographer vs. Professional Photographer

There’s a difference between someone who does photography for a living (or on the side), and someone who does photography as a hobby. Both of these people could be great photographers, or they could both be bad photographers.

But I’m going to speak in general terms for the sake of this blog post.

Professional photographers understand the Exposure Triangle, they understand the importance of Composition, and have an appreciation for Art. Professionals know their craft and know how to tell the story of the subject.

Hobby photographers, like your generic Uncle Jimmy Bob, who shoots on an iPhone, may not understand these things (maybe he does, but like I said, for the sake of argument).

I would like to demonstrate the difference by showing you my work compared to my brother’s work. We took pictures of the same person, Kayla, in the same location, with the same lighting conditions. However, my brother took photos with his iPhone XS, I took photos with my Nikon D5600 and my Nikkor 24mm-120mm f/4 lens. He had the natural light to work with, while I had access to my speed lights and reflectors. He used Mac’s built-in photo editing software, and I used Adobe Lightroom.

I would like to thank both Casey and Kayla for participating in this with me!

Casey’s photo is on the left, my photo is on the right. Casey put Kayla right next to the shed. I positioned her a few feet away from the shed in order to separate her from the background. I also adjusted my aperture in order to more easily allow for the the bokeh (blur) effect.

Casey had the right idea here. It’s not a bad shot. I like to shoot my subjects at more of a 45 degree angle and I prefer to shoot downward on them. The reason for this is because it makes the facial features more flattering, like the nose and chin. Straight-on shots or even shots from below can sometimes be harsh.

There are times, however, when shots from below are flattering. Most of Casey’s shots were taken at eye-level. There’s nothing wrong with shots taken at eye-level, but experimenting with angles can add variety.

I also noticed that Casey had Kayla standing in all of his shots. I like to add variety by having my subject sit, stand, lean, etc. Again, you will notice that Casey put Kayla right in front of the tree instead of separating her from the background.

I will give Casey credit for creativity. He shot before I did, and he did a pretty good job of coming up with different photo ideas. He decided to get a photo of Kayla on our deck, while I decided to get a photo of her in front of the tall grass.

And lastly, the studio shot. Casey only had access to the LED lights in the basement, whereas I used my speed lights here. Now obviously, your Uncle Jimmy Bob could have access to speed lights, but again, for the sake of argument, we are demonstrating what the general iPhone shooter may have access to. Casey’s photo has some harsh shadows, and he had Kayla right in front of the backdrop. I pulled her away from the backdrop and I was able to reduce harsh shadows by positioning the speed lights accordingly.

I just want to be clear that photos taken on a phone or point and shoot camera can be great, because quite frankly, a great photo is a great photo no matter what kind of equipment was used to capture it. The point I am making here is that photography isn’t as simple as pointing a camera and pushing a button. Photography is an Art that requires practice, knowledge, and a bit of a natural eye.

Some people don’t need or want a high end, professional photographer, and that’s okay! However, if you are wanting quality photos taken, it’s important to consider who takes them for you.

Δ Abbi